{"title":"INSIGHT Bleaching \u0026 Lightening","description":"\u003cp\u003eProfessional bleaching powders and fluid for balayage, foils, and freehand lightening techniques.\u003c\/p\u003e","products":[{"product_id":"insight-multi-technical-bleaching-powder","title":"INSIGHT Multi-Technical Bleaching Powder","description":"\u003cp\u003eBleaching powder suitable for use with multiple techniques, giving colorists maximum freedom and versatility during salon hair services. 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