Catalog
Formulation, technique and brand notes for the salon floor — written for the people using these lines at the chair.
Showing EAU de 1974 · View all articles
Fragrance
Hair perfume sells in the last thirty seconds of an appointment, not on a shelf by the register — how to build it into...
Brand Story
The three escapes aren't just three scents — Capri is hydration, Santorini is texture and curl, the Hamptons is volume. A guide to stocking...
Fragrance
Hair has no body heat and no sebum to develop a fragrance, and skin perfume's alcohol carrier dries the ends — why a hair...
Brand Story
Elora, composed by perfumer Cécile Zarokian, is infused into every Éloure product — why a single signature scent across a whole range changes how a service layers and how a...
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