Catalog
Formulation, technique and brand notes for the salon floor — written for the people using these lines at the chair.
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INSIGHT
INSIGHT's labels are the first in the cosmetic sector made from ocean-bound plastic. The term has a formal definition that differs from what most...
Balmain Hair Couture
Balmain's Care & Styling range is vegetarian, not vegan — what silk protein and cashmere actually are, how they're obtained, and the three sentences...
EAU de 1974
Hair has no body heat and no sebum to develop a fragrance, and skin perfume's alcohol carrier dries the ends — why a hair...
Éloure
Dry, damaged, and dull are three different conditions with three different answers — how to tell them apart in thirty seconds at the chair,...
Body Care
Why INSIGHT built a body care line around hydroponically grown cotton sprout extract — and how it fits into a salon's retail mix.
Brand Story
Elora, composed by perfumer Cécile Zarokian, is infused into every Éloure product — why a single signature scent across a whole range changes how a service layers and how a...
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